GLENFIDDICH, WHERE NEXT?
10 MAVERICKS AND IDEAS
Glenfiddich has a history of growth by continually challenging itself to break new ground. It is this ethos that drives its reputation as the World’s Most Awarded Single Malt Scotch Whisky.
Where Next embodies the Glenfiddich spirit, and celebrates the idea that growth can only come by continually embracing the unknown. It aims to inspire others to step out of their comfort zone to break new ground; to continue to reach greater heights by asking yourself “Where Next?”
ABOUT THE PARTNERSHIP
Glenfiddich has been an innovator since it first began, back in 1887, always challenging convention and pursuing excellence in the category. With this mentality having been instilled from the start, it was a natural choice for us to look for disruptors, pioneers, and mavericks in the world we live in. TEDx is a community that we share values with, an incubator for those who challenge the ordinary, and constantly ask themselves, Where Next? Imagine Next brings together the pioneering maverick spirit of Glenfiddich and the TEDx community to explore deeper connections and inspire people across Southeast Asia.
WHERE WOULD YOU IMAGINE NEXT?
10 MAVERICKS AND IDEAS
We believe that amongst challenge and uncertainty lies opportunity to be maverick, to accelerate progress or forge a better path, to create tangible impact and meaningful growth and to spread the maverick spirit into culture. We sought out individuals, whose message conveyed this, challenged perceptions, and pushed people to consider how their comfort zone may potentially be a limitation. We worked with TEDx-organisers across 5 cities to gather 10 maverick people and their ideas. This first series of conversations aim to iterate what each city’s take on the word Imagine. Let us embrace the unknown and embrace new possibilities. Where would these conversations lead next?
IMAGINE | ISIPIN | BANGYAKAN | จินตนาการ | IMAGINASI
Each city will have a different take on the theme: Imagine Next. Different cities, different speakers, different perspectives, different cultures and languages, on one single theme. Their mavericks are leaders in their fields, trailblazers of new paths, and visionaries in their industries.
DISCOVER “WHERE NEXT” WITH A UNIQUE DIGITAL EXPERIENCE
We have created a unique Instagram experience of thought-provoking questions to help you step out of your comfort zone and challenge yourself to embrace the unknown and ask yourself Where Next?. SCAN THIS WITH YOUR MOBILE: Or click here.
SKILFULLY CRAFTED. ENJOY RESPONSIBLY.
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This content is intended only for those over the legal drinking age in their country. Please share mindfully. If you think you might have a drinking problem please visit http://www.alcohol.gov.au to access resources which may assist you.The Glenfiddich range has received more awards since 2000 than any other single malt Scotch whisky in two of the world’s most prestigious competitions, the International Wine & Spirit Competition and the International Spirits Challenge.